I'd like to share some of my PPC mistakes from the past--and recent--with others so that they can avoid suffering through them themselves!
Ad Extensions
Do Users Actually Read Your Text Ads?
See why I believe that the actual message of the PPC text ad isn't as important as the way the ad is presented.
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Today we’re going to review the top 7 reasons your ads struggle and how you can remedy them.
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4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Check out this list of 4 lesser used techniques which help advertisers occupy additional real estate for ecommerce paid search ads.
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Cut Through The Marketing Filler With Review Extensions
There is a solution that allows you to convey to the potential customer, in a way that is credible how great your business really is with review extensions.
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Review Extensions: AdWords’ Mythical Monster
Review extensions are not a myth and today we’ll not only go over the top pathways for approval and disapproval, we’ll also see how one account was impacted.
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How Do You Structure Your Ad Groups?
By now everyone has heard the general consensus on common ad group setup practices. We’ll cover a few considerations for ad groups as well as the pros and cons.
Utilize These 4 Ad Extensions Above All Else
Taking advantage of ad extensions is crucial in providing potential customers the ultimate experience and improving performance within your account.
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Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.
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Utilize And Test Holiday Ad Copy
Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them.
Making Good Use Of Those Location Extensions
Identify exactly what locations are promoting in-store response, not just online response, in a segmented version of your AdWords location extension report.
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Top 5 PPC Fails
I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid search campaigns, along with possible solutions.
