Whatever industry you're driving leads for, the final completion of a sale often requires a phone conversation to close the deal.
Ad Extensions
Prepare For The Impending Mobile Ad Update
Now that ad extensions have the potential to replace description line 2, your copy needs to better flow within the real estate of your ads.
Google: Your 2nd Description Line Will Start Disappearing on Mobile
Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices.
Continue Reading Google: Your 2nd Description Line Will Start Disappearing on Mobile
How Callout Extensions Helped Increase CTR by 221%
Callout extensions now available for all accounts. More real estate on the SERP for everyone! Learn how Callout Extensions helped increase CTR by 221%
Continue Reading How Callout Extensions Helped Increase CTR by 221%
Callout Extensions for Everyone
Callout Extensions coming to all AdWords users soon? Google has been using select AdWords users to beta test callout extensions.
Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Continue Reading Advanced ABCs of PPC – Terminology & Strategies to Remember
Google AdWords Introduces Dynamic Sitelinks
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords.
Continue Reading Google AdWords Introduces Dynamic Sitelinks
Everything You Need To Know About PPC Ad Extensions
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the...
Continue Reading Everything You Need To Know About PPC Ad Extensions
Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
It’s been a busy week for the developers over at Google AdWords and Analytics, as they’ve rolled out a bevy of new functionality items over the past few days.
Continue Reading Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
Assessing the Impact of Image Extensions
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers,...
Get an Edge on Competitors With Review Extensions
In an online marketing world where advertisers are constantly competing for impression share, visibility and conversions, how do you get your ad to stand out? For a typical search campaign advertisers have 130 characters to work with to make their...
Continue Reading Get an Edge on Competitors With Review Extensions
5 Different Ways To Approach Sitelinks
Sitelinks are pretty great. They help our ad rank, improve click-thru-rate and give us a little bit more space to talk about ourselves. Anyone, who writes ads, understand that sometimes hitting that 35-character limit before you can squeeze in a...
