What are Google Ads extensions, how do they work, and which are the best types to use in your paid ads? Check out the top 8 Google Ads extensions in 2021.
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Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
With better optimization of your Facebook ads sets, you can significantly improve your ROI - read these 5 best tips to get the process started.
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8 Common Reasons Your Google Ads Are Being Disapproved
Google is not only tightening up existing policies but also rolling out new policies that affect multiple industries. Here are common reasons for ad disapprovals, steps to fix them, and what to do if your disapproval reason doesn’t fall in...
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[Hero Academy Video] Overview of Frequency Capping
In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360.
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[Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
In this new, short video on Hero Academy, Hanapin Account Manager, Elliot Kemp, will do a comprehensive breakdown of ad extensions available in Google Ads and how you can use them.
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August Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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Hero Academy Live!
Revitalize Your Online Ads with Improved Copy, Ad Extensions, & Frequency Capping. Join us for this special event!
4 Ways to Combat PPC Ad Fatigue
Discover 4 strategies to keep your audience engaged. Ad fatigue is a real thing. It is easy to ignore advertisements and there are more and more tools that allow you to do just that. Don't let your brand become part of...
The Five Ad Creation Methods You Should Be Testing
Explore creative ad ideas to help bring your Ad Groups up to Google’s best practices of 5 ads per ad group.
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The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
With the new rotation settings rolling out on the ad group level, it will be far easier to give it a test!
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Be A Negative Nancy In Your Ad Accounts
Get tips on how to use negative indicators to improve ad performance and get on track to exceed your conversion and CPA goals!
Adapting to the Upcoming AdWords Ad Updates
AdWords announced 2 upcoming features that integrate machine learning at the ad level. Get tips on how to adapt to these changes!
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