This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a...
Continue Reading PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
I recently co-authored an eBook with Elisa over at Wordstream called “Tricks to Get the Click: 10 Ad Text Best Practices.” While writing it the one thing that stood out the most was the need for a systematic ad testing...
Continue Reading Ad Testing Plan for the Professional Ad-(wo)man
No city is the same city for all who live there. Everyone has different favorite restaurants, different commutes, different neighbors, hobbies, and so on. So while being “local” might mean being in the same city, being hyper-local doesn’t necessarily mean...
Continue Reading Facebook Ads & The Art of Hyperlocal Advertising
For the next edition of our Excel for PPC series, I’d like to show you some cool tricks I use for Excel when writing ads. 1. Use Ad Groups as Ad Titles For this to work, you need to structure...
Facebook ads don’t give you much room to play with when it comes to the image, think 80×120 pixels. And yet, the image remains pretty much THE make or break element of your ad. Without a great image, you just...
Continue Reading Ads In the Wild: Use Close-Ups in Small Format Images
My wife is a former professional dancer and a huge fan of So You Think You Can Dance. In other words, she’s the perfect prospect for a new TV Show centered around professional dancing. that’s been created by the producers...
Continue Reading Targeting the Messaging: An Ovation TV Case Study
The sticking point on a pitch — you know, the part that might kill the deal or that drives some customers away — that part doesn’t go away when you ignore it. This is obvious in face to face sales...
Account Manager Dave Rosborough shows you how to use Sitelinks to extend your PPC Ads to 280 characters of descriptive ad text.
When it comes to writing ads, even the best of us can be guilty of getting a little lazy. Considering how easy it is to swap ads in and out with AdWords Editor, it’s no wonder that we often just...
Continue Reading Getting Your Ads Right First Time! Case Study: $300 For An Ad?
By popular demand from our loyal PPC Hero readers, ladies and gentlemen, today’s post is going to dive a little deeper in to what may seem like a simple ad copy writing topic: calls to action. So why the dig-in?...
Continue Reading Read This Now! – A Look at Effective Calls to Action
Picking winning PPC ads seems like an easy task. You find the one ad with the best metric(s) such as conversion rate, pause the rest, spin out a variation of that ad, and test again. This can lead you in...
Continue Reading Picking the Best PPC Call-to-Action Using Conversions per Impression
Pivot tables are the most excellent way to make huge sets of data digestible. Account Manager Sean Quadlin teaches you how to use pivot tables to perform ad reviews, making ad testing a breeze.
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