Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosystem, another factor that must not be...
Continue Reading Ad Testing With Tight Margins: Keep Control
What good does it do to hyper-target your market if you don’t tailor your messages and offers to reflect the targeting? If you’re going to send all your segmented target audiences the same or almost the same messages and offers...
Have the text ads in your AdWords campaigns got to a point where they need a click-through rate (CTR) boost without you making any immediate changes to your CPC bids? You know that increasing your text adsClick Through Rate (CTR)...
Continue Reading 10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Facebook is admirably clear on their advertising guidelines. Lots of (IMO) sane and common-sensical Dos and Don’ts aimed at protecting the user experience. They don’t want users creeped out by ad creative displaying uncanny access to user data They don’t...
Continue Reading When & How to Try to Push the Boundaries on “Non-Existent Functionality”
If you’re relatively new to PPC advertising, Google’s image search ads may have flown under your radar. What are image search ads, you may be asking? Image search ads are ads that include both text and an inline image, appearing...
If you’re already dealing with a small image size, as you are in crafting Facebook advertisements, you never want to zoom out on the subject matter — that’ll just make the item appear microscopic. Instead fill the frame with your...
So I couldn’t help but notice this ad on my wife’s Facebook page: You gotta admit, the bold, fluorescent green font proclaiming FREE books would grab they eyeballs of most anyone, and capture the attention of every avid reader that...
I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction — that’s a huge mistake. Of course, a decent ad should be non-fiction in...
Continue Reading Fiction Writing for Improved PPC Performance
This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts. Ooh baby,...
Continue Reading CTR Healing: Raising Click Through Rate For Better Performance
Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we...
The final installment to this month’s PPC Hero series on Ad Testing Made Easy will focus on covering why ad testing can be difficult and why it is so important to keep at the top of the priority list in...
Continue Reading Ad Testing Made Easy: Getting Over Challenges for Necessity
In the third installment of our series, Ad Testing Made Easy, I’ll be talking about implementing your ad test. After reading Felicia’s post yesterday, I’m sure it’s safe to assume you accepted her mission and are ready to dig in...
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