With a few savvy exceptions, most Facebook advertising clients run ads with a strictly direct response mindset. But while expecting measurable response from your Facebook ads is smart, it helps to keep in mind that ads aimed, written, and designed...
Continue Reading Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series...
Continue Reading Ads in the Wild: When Shorter Really IS Better
In this week's addition of Ads in the Wild, Jeff Sexton shows you how to grab the attention of Facebook users through image ads. Learn how to create image ads with strong headlines and bold colors to draw people to...
Before an ad can do anything, it has to be consciously looked at. And that means the photo had better be eye-grabbing, or at least interesting. And while it’s fairly easy to pick out subject matter that we’re hardwired to...
Continue Reading Visual Striking Photos: Beyond Head Shots of Pretty Women
So your client has one brand, but LOTS of different audiences in which to market that brand. How in the world are you going to reach all of them!? Chances are, you’re not. However, by thinking outside the box and...
Continue Reading Search Psychology – Using Creative Outlets for Writing Ads
This is the fifth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an...
Continue Reading Ads in the Wild: Make ‘Em Look Where You Want
This is the fourth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an...
Continue Reading Marty Demonstrates the Purple Cow Principle – Facebook Style!
Ad metrics got you down? CPL coming in way over goal for your ads, but not your keywords? Maybe you just aren't getting any clicks at all! Well, this week's Whaddya'know Wednesdays expert, Felicia, has 6 tips for you that...
Continue Reading Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for...
In this third post in our weekly Ads in the Wild series, Jeff Sexton of BoostCTR looks at utilizing nostalgia to make searchers connect with your ads.
Continue Reading Ads in the Wild: Keeping it Social with Nostalgia
This is the second in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff's "Ads In The Wild" series will give...
This is the first in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton, where he’ll dissect and analyze ads he sees various places online. Jeff's Ads In The Wild Series will give an in-depth...
Continue Reading Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
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