We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the...
Continue Reading Write PPC Ads that Scream and Stand Out From the Pack
When everything else in the PPC world has gone away, ad text testing will still remain standing. OK, maybe that’s a bit grandiose. What I’m getting at is pay-per-click advertising is awash with bells and whistles, hoosits and whatsits (galore)...
Continue Reading Ad Text Testing – a PPC Manager’s Constant Friend and Companion
More than ever, it’s incredibly important to spend your marketing money wisely. This means for PPC, writing ads that not only increase your click-through rates and relevancy, but also qualify each click to make sure that every visitor is highly...
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Continue Reading Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next...
Continue Reading How To Write and Effectively Test Your PPC Ad Texts
Do you or one of your clients have a registered or trademarked company name? If so, try putting the trademarked or registered symbol in your PPC ads to help increase click-through rates. The reasoning behind this strategy and how it...
Continue Reading Use Trademark™ and Registered® Symbols in Your Ads to Increase Click-Through Rates
Continuing our series on PPC basics, we now find ourselves at a monumental juncture in our PPC adventures. That might be an over exaggeration, but ad texts can really drive home clicks and conversions for your campaigns. In order to...
Continue Reading A Beginners Checklist for Writing Benefit-Focused Ad Texts
Each of the major search engines offers an ad text tool called “dynamic keyword insertion.” Keyword insertion is an advanced feature that helps you create more relevant ad texts by automatically inserting a user’s search query term into your ad....
Continue Reading Using Dynamic Keyword Insertion Properly Is An Art Form
Reading search marketing blogs is like a box of chocolates – you never know what you’re gonna get. Today I was scrolling through my blog reader quickly reviewing the “big three” blogs. When I got to the YSM Blog, I...
Continue Reading Getting PPC Advice from Yahoo!? Take the Good with the Bad
Andy Komack over at KoMarketing.com talks about Keyword Strategies for B2B PPC Campaigns. I’d like to append to his list 3 ad text strategies for B2B PPC campaigns. Andy focuses more on targeting qualified traffic and generating only good leads...
Continue Reading Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns
One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly,...
Continue Reading Learn the Basics of Testing Ad Copy: A PPC Primer
Every day this week, PPC Hero is going to walk a mile in a searcher’s shoes. Today is mile number one! Managing an effective search engine marketing campaign, and more specifically a PPC campaign, requires that you be a jack-of-many-trades....
Continue Reading How to Write Ad Texts that Promise and Landing Pages that Deliver
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