Over the past week we’ve discussed five ways to write better ad texts to increase traffic to your site and target the right customers. You may notice that writing the best ad text possible can be quite overwhelming! To make...
Continue Reading 7 Ways to Be Sure You’re Writing the Best Ads Possible
This week we have been exploring how to catch more clicks and conversions by writing better ad texts. Our tackle box has been filled the tools to help (just to name a few): Write benefit-driven ad text Use promotional offers...
So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I’d like to discuss one of...
Continue Reading How to Use Dynamic Keyword Insertion to Hook Customers
In our 6 day series, Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures! We’ll talk about everything there is to know about writing great ad text. ‘Catch the Best Leads, Not the Most leads is...
Continue Reading Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text
Every day this week we are writing about how to improve your PPC account’s ad texts! Yesterday we discussed writing benefit driven ads to lure customers to your site. So today, I’m going to take your ad writing skills to...
Continue Reading Increase Your Click-Through Rate with Tasty Promo Offers and Calls-to-Action
Let us not forget the fundamental root of search engine marketing: search. The term ‘search’ also comprises these terms: query, hunt, seek, look for, ferret, chase, rummage. Users rummage through search query results looking for a service, a product, a...
Continue Reading The Benefits of Using Benefit-Driven Ad Texts: What’s in Your Tackle Box?
Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we...
Continue Reading Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
Creating relevant and effective ad text is one of the most difficult, yet influential things you must do as a PPC advertiser. Within this daily management duty are a myriad of sub-tasks or “flavors” that can affect the outcome of...
Continue Reading Dissecting a Taboo: Phone Numbers in PPC Ads
Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve...
In April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within Yahoo!’s SERP. Here is a visual example of...
We’ve recently been asked a question regarding ad URLs: “Hi, I’ve been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn’t seem...
Continue Reading Display & Destination URLs: Make sure they are fraternal twins
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Yahoo’s new interface, Panama, ad groups, keyword groups...
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