Now that expanded text ads have rolled out to Google and Bing, it is important that you evaluate your efforts thus far in order to start Bing on its best path.
Ad Texts
The Art Of Paid Search Promotional Copy
Although promotions don’t guarantee greater revenue to advertisers, they serve to engage target audiences and reduce barriers to conversion.
Expanded Text Ads Extending Into Bing
Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
What You Should Expect From Expanded Text Ads
Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what to expect.
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How Micro Targeting And Micro Messaging Drives Your PPC Forward
In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates.
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Maximizing Trade Show & Expo Sales with PPC
If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC contribute to an improved ROI. Today you'll learn 4 crucial steps that have lead to success in promoting ticket sales for expos and trade shows.
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Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past.
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Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your...
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Next Day Delivery: 17 Minutes Left!
Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.
Are You Ready To Go Back To School?
I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks. In 2015, it means revenue and ROAS.
When And How To End Your Ad Tests
Determining which PPC ads are losers and when to end ad tests is where the tricky part of testing comes into play. Learn how to simplify the process.
Do Users Actually Read Your Text Ads?
See why I believe that the actual message of the PPC text ad isn't as important as the way the ad is presented.
