Today we’re going to review the top 7 reasons your ads struggle and how you can remedy them.
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Let’s Get That Ad Test Started Now!
Ad testing is not only a great practice for your accounts – it’s also a necessary task.
Split Test Different Concepts In Your PPC Ads
If you find that your PPC split tests aren’t completing, it usually isn’t because you have the wrong setup or your process is off. What is the reason?
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Stop Using The Same Headline
One of the most effective techniques to differentiate your ad’s headline and to increase your click through rate is to use a value proposition based headline.
In Defense Of The Lowly Display URL
This article will help you understand what the display URL is, give you 4 techniques to test and teach you step-by-step how to change the display URL in your account.
Streamline How You Write Promotional Ad Copy
In order to streamline ad copy writing, there are tasks that can be completed to make the process more efficient and automate some of the repetitive work.
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Utilize These 4 Ad Extensions Above All Else
Taking advantage of ad extensions is crucial in providing potential customers the ultimate experience and improving performance within your account.
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My Experience With An Adult PPC Client
When emotions were pushed aside, I realized working with an adult client was a great opportunity to expand my PPC knowledge.
The Real Performance We’ve Seen With Ad Customizers
You know what they are, but how do Ad Customizers actually perform? Learn how to implement them in your accounts in a way that generates your best results.
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For The Best PPC Ads Change Your Focus
A customer doesn’t care about how long you have been in business, they care about what benefits them
How Football Shaped My Philosophy Regarding PPC
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
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Determining The Most Impactful Ad Types
Read valuable PPC information we can take from 2014 that we should be aware of for implementation in the coming year.
