I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
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Write and Schedule Your Holiday Ads Now – Save Time Later
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough...
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8 PPC Hacks You Should Be Using
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you...
A Client’s Introductory Guide to Pay Per Click Marketing
If you’re planning on running a pay per click (PPC) campaign, and you’d like to hire an agency this guide is for you. I hope to show you how pay per click marketing works, and how you can contribute to...
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How Seller Ratings Helped Increase Conversions by 50%
Ever wonder how to get those star ratings to show up under your ads in Google? Those star ratings are called Seller Ratings Extensions and in a digital shopping world where consumer feedback and ratings are king, seller ratings can...
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Ad Testing Scenarios For Low-Converting Campaigns
A/B Testing is a constant paid search practice with the process looking like this: Step One: Try something new. Step Two: Let it run for an appropriate length of time. Step Three: Determine the winner. Step Four: Repeat. But what happens...
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The 12 Steps for PPC Management
I’ve spent quite a bit of time recently reflecting on how I’ve managed my accounts over the years. As I’ve gone through this process, I have discovered 12 things that lead to better performance and increased efficiency when done consistently....
Assessing the Impact of Image Extensions
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers,...
5 Different Ways To Approach Sitelinks
Sitelinks are pretty great. They help our ad rank, improve click-thru-rate and give us a little bit more space to talk about ourselves. Anyone, who writes ads, understand that sometimes hitting that 35-character limit before you can squeeze in a...
Eight Steps to Craft the Ultimate PPC Landing Page
If you care about your conversion rates, you know that every marketing campaign needs a dedicated landing page. This is especially true when it comes to PPC where you're paying for every click.
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Optimize PPC Conversion Rates Without Touching a Landing Page
We love to talk about Conversion Rate at PPC Hero. Our job doesn’t stop with acquiring traffic; we have to make sure that traffic ends up doing something of value – otherwise we’ve wasted our money. That part, however, isn’t...
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Why You’re Looking at CTR All Wrong
A good click-through rate is one of the most fundamentally important parts of any paid search account. It’s the primary metric Google uses to judge us, determine our quality scores and set our cost-per-click (CPC) in the auction. However, loads...
