There is a time to review your account ad copy…and the time is now! While it’s bright and sunshine-y out and you can keep yourself motivated! Right? Right!
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Ad Texts
Why So Many Ads for Beta Brands?
OK, because I notice the ads on my Facebook page a bit more than regular folk, I sometimes find myself wondering “why is this ad targeted to me?” If the ad seems too on the mark, I wonder how much...
What Some Facebook Ads Actually Get Right
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up:...
Finalist: Optimizing and Targeting for User Behavior
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8...
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Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
If the structure is off, no other account element will be able to function as needed, given their reliance on the structure. Ad copy is no exception to this rule, but if the structure is there to back you up...
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The Seven Best PPC Lessons from February 2013
So what it was a short month? Having two fewer calendar days doesn’t mean that the staff of PPC Hero didn’t come away with life changing lessons and insights. We now present to you the best things that we began...
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Facebook Ads: Don’t Bury the Lede
Take a look at this ad I found on my wife’s Facebook page: Ok, so, the picture is great, because it’s instantaneously and unmistakeably recognized as a wedding shot. And a fairly interesting or artsy shot at that. But the...
Judging your PPC Ads by Analytics Metrics
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk...
Keep Your (Ad’s) Promises!
If you sell lots of different stuff, and your ad prominently features one item — even if that item is merely a stand-in for a whole category — guess what prospective customers want to see after they click your ad...
Facebook Ads: What’s Your Angle of Approach?
Does anyone remember the DeBeers Right Hand Ring campaign from like, 10 years ago? Instead of continuously pitching diamonds for engagement rings, DeBeers thought they’d try another angle of approach for their product: why not pitch the “I bought it...
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Ad Testing for 2013 – Plan Now for MONTHS!
For this month’s series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. A...
The Easiest Part of A Facebook Ad to Optimize
When BoostCTR first started optimizing Facebook Ads, we were delayed for a few months on our ability to optimize images. Which left us with just headlines and copy. Now, if you talk to most people, they’d be apt to say...
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