In PPC, the power of remarketing is undeniable. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics.
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Advanced PPC Strategies
Common Problems (and Solutions) With URL Tagging and Tracking
Resolving issues for URL tagging in 3rd party PPC campaigns is simple if you know what to look for. The problem is most likely one of three things.
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How To Setup A Campaign In Quora Ads
Learn how to setup a campaign in Quora ads and start testing this new platform to diversify your paid advertising portfolio!
Projecting Future Trends In Your PPC Account
Projecting the trajectory of a PPC account can be extremely helpful. Get tips on utilizing certain methods to make better decisions for your accounts!
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A Guide to Remarketing in the SteelHouse Advertising Suite
Looking for remarketing alternatives to AdWords, DoubleClick, AdRoll or Criteo? Consider the SteelHouse Advertising Suite!
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How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
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How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
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Data Driven Attribution: The Future for PPC?
Explore why you should consider using data-driven attribution in Google AdWords and start using attribution models to your advantage.
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PPC Persona Targeting for the Fitness & Health Industry
Learn about personas and get tips on how to use them in your fitness and health PPC strategies.
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Reasons Why You Should Consider Call Recording
Explore reasons why call tracking with call recording is important for making sure that PPC is getting the credit for this type of conversion.
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Google Target Outranking Share Bid Strategy Success
See results from a successful target outranking share automated bid strategy and learn how to implement it on AdWords campaigns.
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PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!
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