Learn how line graphs, heat maps, and scatter/box-whisker plots can help with finding seasonality in your PPC account and start making better decisions!
Advanced PPC Strategies
Using Excel Regressions To Better Understand KPIs
Learn how to quickly and easily assess the relationship between key PPC variables with regression analyses in Excel.
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5 Steps To Master Facebook Projections NOT Predictions
Learn how to master Facebook projections including budget, reach and even estimated conversions in 5 easy steps.
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Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
With the rules changing again on exact match, here are 3 ways to adjust your campaigns to alleviate changes to the keywords and search terms reports.
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How To Evaluate Your PPC Ad Rotation Settings
Learn what options you have for PPC ad rotation and how to quickly identify opportunities.
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Bidding In A Mobile Centric 2017
Mobile is continuing to dominate digital advertising. With mobile spend rising, start thinking about how to change your mobile bidding method.
Set Up Account-Wide PPC Promos In Less Than 5 Minutes
Learn how a PPC promo template using excel can be an amazing friend for your ecommerce PPC account (and you) to lean on.
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Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy
Although performance may be good, do you know the true health of your PPC program? Learn three segmentation tips to truly gauge your account performance.
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Ad Impression Share: Quantity Or Quality?
When it comes to marketing metrics like ad impression share, more is better, right? So…are quality and quantity the same thing? Read on to find out!
When You Need The Right Negatives Use Phrase Match
Learn why using phrase match negatives and segmenting match types will better tailor search terms and cut out unwanted results.
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When You Need To Have The Right Words Use Phrase Match
Learn how to optimize your phrase and modified broad match keywords to best-fit themes.
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How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
Acquiring conversions requires an ongoing conversation that takes place across a series of moments. These moments are defined by Google as ‘micro-moments.’
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