In paid search, it can be difficult to stay ahead of the game. There are, however, steps PPC specialists can take when working on new accounts to be aggressive.
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Advanced PPC Strategies
Initial Strategies For DoubleClick Bid Manager
In this post, we will identify a few strategies to get started or expand into the DoubleClick Bid Manager platform.
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Announcing the 2016 PPC Hero Live Summit!
Hanapin Marketing (the Agency of Experts Behind PPC Hero) is thrilled to announce a brand new online event designed to educate and push forward the PPC community.
AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
AdWords is moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. See how you can make use of automation.
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[New Guide!] Become a Master at Facebook Advertising
In this Guide we'll discuss, using Audience Insights for creating advanced audience segmentation, building audience personas, and utilizing advanced features of Facebook Power Editor.
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[New Flash Webinar!] Mastering the Art of Ecommerce Reporting with Excel
Experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the most relevant and valuable information for your ecommerce accounts.
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Painless Promotions Management In AdWords
Promotions come and go. Thankfully, there are a few ways you can streamline the process in AdWords to lessen the burden.
Helpful Excel Functions For Building URLs
Building URLs is a common pain point for marketers. Thankfully, we can take advantage of Excel or your choice of spreadsheet to efficiently implement.
4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
To better understand what happens post-click on social media ads, I rely on the Social Users Flow Report in Google Analytics to find insights.
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5 More Excel Tips To Get You Through Your Workday
Excel is capable of doing so much more than what the majority of people use it for, so today we’ll go through a few features that are commonly overlooked.
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How To Create Better Ad Extensions At The Ad Group Level
When and how should you utilize ad extensions at the ad group level? Read on to find out.
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How We Increased Android App Installs By 5% In 6 Weeks
This case study discusses how we gained a 5% increase in Android app installs just by changing a default language setting.
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