Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.
Continue Reading Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Advanced PPC Strategies
Creating Better Client Facing Reports With Excel
By taking the time to create an Excel template that you can plug data into, you can save precious time that you can spend on analysis and strategy.
Continue Reading Creating Better Client Facing Reports With Excel
[New Webinar with iSpionage!] 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
Learn some advanced ways to stay updated on who your competitors are, what keywords they are bidding on, and discover what can be profitable for you.
Are Your Match Types Functioning The Way You Think They Are?
When we analyze our accounts we often look at match type performance, but one thing is often overlooked - queries can “exact match” to broad match keywords.
Continue Reading Are Your Match Types Functioning The Way You Think They Are?
How To Build Your Own Emergency Stop Button For AdWords
I'll show you the process of writing a script from scratch that pauses your AdWords account and my process for making the script more powerful and efficient.
Continue Reading How To Build Your Own Emergency Stop Button For AdWords
Google Analytics Cohort Analysis
The Cohort Analysis report is one of Google Analytics' newer features. This report allows you to segment your data by acquisition date, retention rate and transactions..
Three Things I Learned About Our Lead Generation Clients
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior...
Continue Reading Three Things I Learned About Our Lead Generation Clients
5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.
Continue Reading 5 Ways Conversion Reporting Could Be Misleading Your Optimizations
[New Whitepaper!] Top Ten PPC Tips for Retail Marketers
In this new whitepaper, you'll find 10 tips to assist in your PPC strategy development for your retail marketing efforts.
Continue Reading [New Whitepaper!] Top Ten PPC Tips for Retail Marketers
Are Your Ads Showing Where You Think They Are?
While geographic targeting is certainly beneficial, the default settings might not be exactly what many advertisers think they are.
Continue Reading Are Your Ads Showing Where You Think They Are?
Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Dynamic Search Ads are a nice, ancillary way to provide your clients additional paid search traffic.
Determining The When And How Of Cross-Channel Budget Allocation
Learn when and how you can branch out your PPC spend from solely just Google into other channels.
Continue Reading Determining The When And How Of Cross-Channel Budget Allocation
