Advanced PPC Strategies

Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders

November 17, 2015 By Jeff Baum

Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.

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Creating Better Client Facing Reports With Excel

November 16, 2015 By Rachael Law

By taking the time to create an Excel template that you can plug data into, you can save precious time that you can spend on analysis and strategy.

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[New Webinar with iSpionage!] 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence

November 9, 2015 By Jamie Newton

Learn some advanced ways to stay updated on who your competitors are, what keywords they are bidding on, and discover what can be profitable for you.

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Are Your Match Types Functioning The Way You Think They Are?

November 5, 2015 By Rachael Law

When we analyze our accounts we often look at match type performance, but one thing is often overlooked - queries can “exact match” to broad match keywords.

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How To Build Your Own Emergency Stop Button For AdWords

October 14, 2015 By Frederick Vallaeys

I'll show you the process of writing a script from scratch that pauses your AdWords account and my process for making the script more powerful and efficient.

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Google Analytics Cohort Analysis

October 8, 2015 By Rachael Law

The Cohort Analysis report is one of Google Analytics' newer features. This report allows you to segment your data by acquisition date, retention rate and transactions..

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Three Things I Learned About Our Lead Generation Clients

October 5, 2015 By Jeff Baum

I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior...

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5 Ways Conversion Reporting Could Be Misleading Your Optimizations

September 30, 2015 By Cassie Oumedian

Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.

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