Let’s face it – we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks...
Continue Reading 9 PPC Hacks You Should Be Using – New Whitepaper!
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
Continue Reading Excel Correlation, Causation, and Optimization
Upon inheriting a PPC account, I identify three areas that are underperforming and what fixes can be made to improve performance quickly.
Continue Reading Tips for Getting Results with an Inherited PPC Account
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your...
Continue Reading 9 Things You Need To Know About PPC Analytics [New Webinar!]
Ad customizers allow you to add dynamic messaging to ad copy. You can easily roll out large numbers of ads while controlling the specifics from a single file.
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
Continue Reading How to Get Ahead on the Google Display Network
Recently, I dealt with AdWords trademark issues, which enhanced my knowledge of the overall trademark policy.
Continue Reading Overcoming AdWords Trademark And Disapproval Issues
What if your best intentions are based on the wrong data? Learn how to dissect your visitor behavior so that you can better optimize your account?
Continue Reading The Big Lead Gen Mistake You’re Probably Making
DoubleClick Search (DS3) is a powerful bid management tool. The platform will save you time and money, as it promotes integrated channel management.
Continue Reading 10 Reasons You Will Save Time and Money with DoubleClick Search
“I wish I could spend all my time doing bid changes and pulling reports!” said NO ACCOUNT MANAGER EVER. Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in...
Continue Reading 9 Hacks For Custom Automation [New Webinar with Acquisio!]
Impression share metrics are often used as the key indicator of one’s market share. Our case study reveals that this metric can be quite misleading.
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.
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