Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond...
Continue Reading [Webinar Recording] PPC Attribution: Bury The Last Click And Move On
When applying basic economics principles, we can make sure our paid search strategy is in line with what’s going on both within the business and the industry.
Continue Reading Understand The Economics Behind Your Client’s Business
With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns.
Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.
Continue Reading Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond...
Continue Reading PPC Attribution: Bury The Last Click And Move On [New Webinar!]
While we cannot predict our certain PPC future, we are able to look at past performance and quite recent performance and draw some conclusions.
Continue Reading Easily Predict The Future Performance Of Your PPC Account
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...
Continue Reading Account Structure: The Backbone of PPC Success
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on...
Continue Reading [Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4
Many reports ignore net gains by presenting data in some variation of the format: This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it...
Do you have a plan in place for users that don’t convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you’ve said no or are even just teetering on...
Continue Reading The Retargeting Rules: 15 Tactics To Dominate Q4 [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
Continue Reading [Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
These 5 strategies will help you make the most of your PPC campaigns when they are restricted by budget.
Continue Reading 5 Strategies For Dealing With Restricted PPC Budgets
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