In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
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Advanced PPC Strategies
Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are,...
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Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
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5 Reports You Need For Understanding Dynamic Contextual Ads
We're going to review Dynamic Contextual Ads and learn exactly what you should be doing to identify the value in this campaign.
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[Webinar Recording] Measuring PPC Return: Are Your Ad Dollars Going To Waste?
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
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PPC Roundtable: Back To School
As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season?...
Managing PPC Education Accounts During Back to School Season
I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season.
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Why Website Redesigns Impact PPC More Than You Think
Website structural items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.
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Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences...
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Project Your Ad Spend During Back To School Season
The back to school audience will be in the market to purchase. Make sure you are present when they are showing purchasing signs.
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Take Advantage of AdWords Audiences With RLSA Campaigns
Add audiences to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads.
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