As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process. But sometimes, in the midst of all that awesomeness, its easy to...
Continue Reading 8 PPC Tactics Not (Yet!) On Your Radar – On Demand Webinar!
It’s no secret that I’m a huge fan of AdWords Dynamic Remarketing as I’ve seen this type of campaign produce amazing results for my clients. The ability to showcase the products visitors viewed as they traverse Google’s Display Network is powerful....
Continue Reading AdWords Dynamic Remarketing – Oh The Possibilities
In PPC, your job doesn’t stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you’ve wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing...
Continue Reading [Webinar Recording] Make Them All Click! Fail-Safe Ways To Convert Your Leads
I’ve spent quite a bit of time recently reflecting on how I’ve managed my accounts over the years. As I’ve gone through this process, I have discovered 12 things that lead to better performance and increased efficiency when done consistently....
Aside from poor performance, being too reactive is my primary concern in client/PPC manager relationships. I want to initiate conversations and present new ideas to my clients. I welcome client ideas and suggestions but they should expect that I will...
In PPC, your job doesn’t stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you’ve wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing...
Continue Reading [New Webinar with Unbounce!] Fail-Safe Ways to Convert Your Leads
You’ve heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle – are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns...
Continue Reading Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers,...
Spreadsheets are hard. For the uninitiated, diving in to an Excel file can be a daunting task. Make it easier on yourself with conditional formatting!
You’ve heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle – are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns...
Continue Reading New Webinar with Google! Three Next-Level Strategies for Ecommerce PPC
It’s that time of year… drums please, summer summertime!” The time of year when the sun is shinning one minute and the next minute, rain is ruining your summer BBQ plans. If you have a product or service that is...
Continue Reading Optimize Bids By Weather Using AdWords Scripts
On average, only 2% of users convert on their first site visit, making it crucial in today’s competitive landscape that you have a solid remarketing strategy in place. Thanks to Google, remarketing is now really easy to set up and...
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