Valentine’s Day is approaching, love is in the air, and everyone is looking for new and old ways to make a lasting connection with the people they care about. For marketers, that means producing compelling, highly relevant messages that resonate...
Continue Reading Leads, Be Mine: How to Romance Your Target Audience
To most folks, finding (non-Remarketing) success on the Display Network can be an elusive goal. This vast conglomeration of partner sites can, without proper management and restraint, place your paid advertisements in front of just about anyone, anywhere. They’ll usually...
Continue Reading How Auditing Placement Data Cut CPA’s by 67%
In my last post 5 metrics I use to measure account success I touched on using Google’s segmentation metrics. Today we’re going to take a deeper look into segments and discuss what they are, and how to best use them....
Continue Reading Segmentation: A Unique Way To View Account Performance
Every once in a while here at PPC Hero, we like to ask big questions. Questions so big they have numerous answers. And then our writing staff gets together and each offers their own thoughts and perspectives on the answer...
PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all...
Continue Reading Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]
Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there’s no better audience than one that already knows you, so it’s worth spending as much time optimizing your message and ad channels...
Continue Reading Rule This Year With RLSA and Retargeting – New Webinar!
AdWords scripts are great (and increasingly popular) for automating tedious or time-consuming tasks and allowing you to spend more time creating, optimizing, and gaining insights from your campaigns. But at their best, scripts can also help deliver those insights and...
Continue Reading Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
As search advertising marketers, a big part of our job is finding and controlling inefficient ad spend. John Wanamaker put it quite simply when he said “half the money I spend on advertising is wasted; the trouble is, I don’t...
Continue Reading Bring The Hammer Down on Inefficient Spend With Dimension Analysis
For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well...
Continue Reading The 15 Ad Networks to Use Instead of AdWords
Behind every struggling AdWords account is a PPC marketer with a list of bad habits. With the new year approaching, now’s the time to start fresh and commit to a year of better marketing! No more vague broad match keywords, overlooked...
Continue Reading A PPC Marketer’s New Year’s Resolution [NEW WEBINAR]
Twitter has fast become the leading social network for information discovery and connecting socially with peers in one’s industry. If that sounds like a perfect combination of the best parts of LinkedIn and Facebook, you’re right! And the ad returns reflect...
Continue Reading Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
We all love metrics (if you’re a PPC manager, how could you not?). But there are plenty of times when we feel like we might be missing the forest for the trees. And even worse, we have metrics that tell...
Continue Reading Using Strategic Metrics: What Matters (And What Doesn’t) [WEBINAR RECORDING]
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