Whether you’re already advertising on display networks or wondering where to start, there are plenty of advanced techniques that you need to know about right away if you want to get the most out of your display network campaigns. Join...
Continue Reading 8 Advanced Display Network Tactics – New Webinar!
The month of May has brought us not only showers and flowers, but it’s also included the arrival of the Flexible Bidding Strategies as promised this spring! This is another example of Google giving us additional control of the work...
Continue Reading Getting Intimate With Keyword-Level Bidding Strategies
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your...
Continue Reading 10 Social Media Ads that Help Nurture Buyer Decisions
We’ve all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new...
Continue Reading Learning From Amazon to Increase Ecommerce Impluse Purchases
So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search accounts, with some additional stuff on Display and video still to come. Guess what happens to your budget if and when...
Continue Reading Growing Your PPC Account Budget the Smart Way
Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you can make your accounts (and profits) grow. Last week, we wrote about best practices for long tail keywords. Today, we're...
Continue Reading 4 Keyword Research Tips To Grow Your Account
A great long tail keyword is one of the prized possessions in PPC. If you've found an awesome keyword that no one else is using, you can make a lot profit in running unopposed. But there's a question I've always...
Continue Reading Chasing the Long Tail: How Long Should Your Keywords Be?
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We’ve talked about the report before (along with how great it is),...
Continue Reading Frequency Capping with Confidence on the Display Network
I believe that every PPC marketer has come across some strange search queries before that either made you laugh or just shake your head in disbelief. Here are just a few of weird search queries that we have shared with...
Continue Reading PPC Gone Viral – Turn A Big News Story Into PPC Success
Negative keywords are an essential part to any PPC campaign. Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week.
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I...
Continue Reading Use Google’s Auction Insights to Find Your Competitors’ Mistakes
There’s a hidden side to the Display Network that we don’t often talk about. Contextual Keywords, Topics, Placements, and Interest Categories are all common Display Network tricks these days. However, you probably aren’t aware of your other option when it comes...
Continue Reading Need Better Display Traffic? Use Site Category Exclusions!
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