Deciding what match types to pursue in your accounts should be based on query data (a descriptive approach). We need to be as descriptive as possible when it comes to the ever-evolving search marketplace and the queries people are putting...
Continue Reading Get Descriptive With Your Keyword Match Types
There are so many ways to analyze and manage your bids that it can get overwhelming! This post tackles some of these different ways, suggests what you should try based on your PPC goals, and suggests some advanced techniques for...
If the structure is off, no other account element will be able to function as needed, given their reliance on the structure. Ad copy is no exception to this rule, but if the structure is there to back you up...
Continue Reading Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn’t do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in...
Continue Reading Migrating to Enhanced Campaigns: A Two-Week Trip Report
Yesterday fellow PPC Hero, Eric introduced the topic of using AdWords scripts. We had a really great response to that, so I thought I’d go through and show those of you who are more visual learners how to implement these...
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. ...
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
Continue Reading The 10 Reports that Made Me Fall in Love with Pivot Tables
In May of this year Google announced new matching behavior for phrase and exact match keywords. It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the...
Continue Reading Have Close Variants Increased Your Leads by 55 Percent?
It happens. It’s terrible (every time). You followed all the guidelines or rules for the search engine in question, yet somehow…you’ve been suspended. I’ll tell you flat out that my initial reaction anytime I’ve been first-hand involved in an account...
Continue Reading Suspended Motion: How to Get Your PPC Account Reactivated
As part of our ongoing series on automation and time-saving, we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer, which is a whole post in and of itself that will happen at...
As an account manager of a handful of e-commerce clients, return on ad spend (ROAS), is the key metric I look at to optimize my accounts. Of course, return on investment (ROI) is even better, but it’s not often, at...
Continue Reading How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS
Over time I’ve seen many different strategies with generating leads at an ideal cost per acquisition (CPA). The direction I see many accounts take is that there will be a “core” group of keywords that perform amazingly, a bunch of...
Continue Reading Profit Per Keyword…Beats Cost Per Acquisition Every Time
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