Is the quality score of your keywords limiting your account? How can you tell? Where do you start fixing them? In a PPC Hero first-look exclusive, Brad Geddes, voted the most influential person in PPC, teaches you how to extract...
Continue Reading Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosystem, another factor that must not be...
Continue Reading Ad Testing With Tight Margins: Keep Control
View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. – source Agencies and account managers want to report this, or a portion of these to their clients and...
Continue Reading 3 View-through Conversion Attribution Problems
You likely have keywords that spend money, get conversions, but convert at well below CPA/CPL goal. While these keywords are frustrating, the real sneaky profit killer keywords are those that spend money, get conversions but hide underneath good performance. Good...
Continue Reading Advanced PPC: Optimizing for Per Visit Value
Keyword analysis can be a daunting task, particularly for larger accounts with robust keyword lists. Fortunately, we have a variety of tools available at our fingertips to help us digest the data at hand. For instance, AdWords offers up several...
Continue Reading How To Set Up Your Own SBS Keyword Analysis
Get a quick recap of our Reach Expansion Final Four Series for March PPC Madness. Your finalists include Pinterest, Facebook, LinkedIn and Amazon Product Ads. Don't miss any part of this journey down the road to helping you expand your...
Welcome to the second installment of our Reach Expansion Final Four series for March PPC Madness! Today’s bracket is all about Facebook. We all know and love it as the platform that keeps us socially viable and in the loop. ...
Jeff Allen, an Account Manager at Hanapin Marketing, conducted this interview with Josh Aston. Josh is Director of Online Marketing at Progrexion (which is not a client of Hanapin Marketing.) He is leading Progrexion’s efforts in the mobile marketplace. Jeff:...
Until now, there was no roadmap to help individuals and SEM firms successfully inherit and optimize a pay-per-click (PPC) account. Numerous publications have surfaced about creating PPC accounts from scratch, but inheriting and enhancing a pre-existing account requires an entirely different...
Developing a great account structure is the key to getting off on the right foot in the PPC game. The first layer of a PPC account is the campaign level. Google suggests mimicking the structure (or “sitemap”) of your site...
Continue Reading Elite SEM Extreme Segmentation through Proprietary Bid & Campaign Management Tool
Premium Placement buys present an opportunity to promote a brand on a volume that is hard to buy through internet marketing. Paid search ads, display banners and remarketing campaigns can only get you so many clicks and impressions. Larger digital...
Continue Reading Premium Placements: Understanding Success Metrics
Mobile PPC has been making huge strides in the last year and continues to gain popularity with an ever-increasing volume of Internet searches coming from mobile devices. We know there are certain optimizations necessary to make mobile traffic work and...
Continue Reading How to Better Optimize for Mobile Lead Generation
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