Google has spent years evolving its keyword targeting, leading towards the removal of a popular match-type. Check our tips for how to tackle this change.
Continue Reading Changes to BMM keywords – What we have seen so far and tips for 2022
Advanced PPC Strategies
How Automation Hurts Rank, And How to Fix It
Learn how automated bidding can hurt your ad rank, how your rank determines success and the techniques you can use to improve your rank in spite of automation.
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Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Must read: a new survey to PPC managers provides key findings of click fraud in 2022. Check out the detailed results here.
Continue Reading Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Tips for Optimizing a Localized PPC Account
What is a localized PPC campaign? What is its value, and how do you best optimize it? Dive into top-level tips for maximizing results and minimizing waste.
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Three Key Facebook Metrics to Understand Ad Performance
Use these three Facebook metrics to understand your ad performance - Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking.
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Amazon Sponsored Products: Advanced Practices for 2022
Using Amazon Sponsored products is a great way to build a profitable business. Here’s how you can use sponsored products to take your businesses forward.
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Secrets to Choosing Effective Images for PPC Ads on Social Media
Learn why images are more critical for PPC ad conversion than text with these seven practical tricks. Here we’ll go over choosing compelling visuals for your ads on social media.
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Responsive Search Ads: What is the new default in Google ads?
The default ad type in Google Ads has been shifted from Expanded Text Ads to Responsive Search Ads. Learn the changing scenarios for advertisers and how RSAs compare to ETAs.
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Six Best Practices in Programmatic Advertising to Increase Brand Reputation
Learn how to boost brand reputation with the help of these 6 simple programmatic advertising best practices.
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Top Five Techniques You Need to know as a Paid Social Expert in 2022
Get strategic, tactical digital advertising tips to help enhance your paid social skills at Hero Conf. Austin 2022.
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Google Ads Resources for the Novice or Expert B2B Advertisers
There are limited resources for B2B marketers, here we gathered them all for you, no matter your level of expertise.
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Seven Facebook Ad Examples to Inspire Your Campaign
Do you want to start a Facebook ad campaign yet are unsure of the best advertisement approach? Here are seven Facebook ad examples to inspire your campaign.
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