Today, I am jealous. Why is that you ask? Brad Geddes wrote a great article at Search Engine Land today – one that I should’ve written. (Just kidding!) Seriously though, Brad’s article touches on one of the best PPC tools...
Continue Reading How Do You Anticipate PPC Traffic Changes if You Have No Account History?
It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you’re not sure exactly why. In this post I’ll show you a few...
Continue Reading 6 Ways Diagnose a Problem Within Your PPC Account
We are currently working on a new project and we’d love to get some insight from you! The PPC Hero team is composing a new piece of cornerstone content for the blog. This new publication will discuss inheriting PPC accounts...
Continue Reading What Are Your Major Challenges When Inheriting a PPC Account?
We often discuss the search network and content network distribution within Google AdWords. However, we have not explored AdWords’ third distribution channel: Google Search Partners. Today, we will discuss the these Google Search Partners are, how they effect your PPC...
Continue Reading Utilize the Google Search Partner Network to Increase Your PPC Performance
Here at PPC Hero, we generally talk about the Googles, Yahoos and MSNs of the world. With good reason too, that’s where the bulk of traffic is and where you should spend most of your time. However, sometimes it makes...
Continue Reading Vertical PPC Search Engines and User Intent
We recently came across someone on Twitter who asked if parked domains that show up in Google Adwords search results can bring down your PPC click-through rate. First things first, let’s define what a parked domain is and how it’s...
Continue Reading Can Parked Domains Drag Down Your PPC Click-Through Rate?
While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they’re buying, how much they’re paying, and where they’re buying. So far this week we’ve learned about earning extra...
Continue Reading How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I’d like to...
Continue Reading How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW
Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays! As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the...
It happens the same time every year, Black Friday, (the largest shopping day of the year), Cyber Monday, (the largest online shopping day of the year), and then Christmas. It’s the one time of year when people are forced to...
Continue Reading Quick Tips to Boost Retail Sales on Black Friday and During the Holidays
A lot of times when we get new clients, they already have an existing PPC account they’re managing, but for obvious reasons needed the help of a PPC firm. The first thing I normally like to do when getting these...
Continue Reading 2 Ways You Could Be Killing Your Quality Score Without Knowing It
This is a guest post by Michael Wiegand. Michael is a Pay Per Click Analyst (and Social Media dabbler) with Portent Interactive, a Full Service Internet Marketing Agency in Seattle, WA. When he’s not making bid changes and writing ad...
Continue Reading Playing Fair With Competitor Keywords in Google AdWords
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