You learn something new every day. Period. Yes, it’s cliche. Yes, it makes me sound like my mother. But surprise, surprise, it’s true! As my headline suggests, this is a cautionary tale about the “bad things” that can happen when...
Continue Reading Destination URLs, Tracking Parameters and 301 Redirects – A Cautionary Tale
With the release of Ad Planner, Google continues to expand the tools at your disposal that help locate new sites to target within your PPC campaign. You also have available the Placement Tool within the AdWords interface that can help...
A lot of changes have been made within Google and Yahoo in the past few months. Chances are you read about them but haven’t kept them top of mind. In this post I’ll go over a few of the larger...
Continue Reading A Few Items You May Have Missed – That Will Surely Affect Your PPC Account
Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However,...
Continue Reading Two Match Type Strategies That Can Enhance Your PPC Performance
Last week, Google announced their new Insights for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my “Insights Expose” I’d like to...
Continue Reading How to Use Google’s Insights for Search to Improve Your PPC Management
PPC management can move at break-neck speed. A PPC campaign can see immediate results, and you can manage your campaign at this rate. This is truly remarkable. Never has a marketing tool of this power been unleashed where you can...
Today, I attended an interesting Search Marketing Now webinar titled, “Tracking Beyond the Lead,” presented by Alissa Ruehl of Apogee Paid Search Services. The thesis of the presentation was that you can generate leads all day long through paid search...
Continue Reading Generating Leads Should Not Be Your End Goal
The other day I had an ad group that hadn’t received any impressions, clicks or leads in a month. When I scrolled over the ad diagnostics tool it said: Ad showing? No The keyword phrase you’ve entered has a low...
Continue Reading Are Your Keywords Not Showing Due to “Low Search Volume”?
It’s been almost two years now that Google & Yahoo have implemented their quality score and quality index algorithms. Hopefully by now, you’ve implemented some changes in your account that can improve your quality score, which can increase your ad...
Continue Reading My Best Advice on Improving Your Google & Yahoo Quality Scores
It’s been a while since we discussed Google Adwords’ pay-per-action (PPA) beta test. There was much debate when PPA was launched last year. Some heralded PPA has the future of paid search, while others snubbed their noses and said it...
Continue Reading Lead Quality of Google’s Pay-Per-Action: Good or Bad?
This entire week is dedicated to helping you maximize your PPC results by utilizing analytics data. Today I thought I’d take another look at one of my favorite subjects – tracking 3rd party PPC traffic with Google Analytics. Previously I’ve...
Continue Reading How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
If I’ve told you once, I’ve told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here...
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