When I read the Different Engines, Different Tactics article from the MSN adCenter blog, I literally felt a slap on my face. This topic zeroed in on one of my PPC weaknesses and everyone in my office could hear my...
Continue Reading Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you’re generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the...
Continue Reading Your Contact Form Might Be Hurting Your PPC Campaign
This just in! You’ve happened upon day 4 of our week-long series on keyword research! Alright, on to the important stuff now. This post is almost a retrospective on a slew of PPC mistakes I’ve made as an advertiser and...
Pay-per-click marketing and web analytics – they go together like peas and carrots. Why you ask? Because the reports provided by the PPC search engines aren’t always enough! Services like Google Analytics provide advertisers with a wealth of knowledge for...
Continue Reading The Secret of Tracking Yahoo! Keyword Data in Google Analytics
The search query report was introduced in Google Adwords last summer. The report shows performance data for the actual search queries that triggered your ads. You can easily run the report in your Google Adwords account by simply going to...
Continue Reading 2 Major Reasons Why You Should Run a Search Query Report Today!
Today’s article is the last in our Advanced PPC Strategies series. We’ll be taking a slightly different turn, as today we will not be talking management strategy, but we will focus on how to present your pay-per-click services to C-level...
Continue Reading Selling PPC Services: How to Present PPC to C-Level Executives
All week we’ve been writing on Advanced PPC Strategies. So far we’ve covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with...
Today is the third day in our week long series on advanced PPC strategies. According to a Search Marketing Now webinar, 75% of the world’s searches are performed outside of North America. That’s a large number, which tells me there...
Continue Reading International PPC Campaigns: How to Target Outside the US With Success
Today is part 2 of our week long series on Advanced PPC Strategies. When I solicited for feedback a few weeks ago, one of the best comments I received was a request for tips on managing PPC for business-to-business (B2B)...
Continue Reading PPC for B2B: Real World Recommendations You Can Use
This week we are exploring advanced PPC strategies, and bidding on branded keywords is a regularly debated tatic. According to a study conducted by Hitwise, one in seven brand searches do not end up at the searched-for brand’s website. This...
Continue Reading PPC, Trademark Laws, and Copyright Laws: How to Play Fair and Still Win
Recently, we asked our readers what topics they would like to see covered when it comes to advanced pay-per-click management strategies. There were several good suggestions, and this week we’re going to discuss some of the topics our readers are...
Continue Reading Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance
A number of my PPC campaigns are geographically targeted, as I’m sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content...
Continue Reading Use Demographics To Geographically Target Your PPC Ads
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