If you’re a professional SEM, chances are you’ve inherited your fair share of pay-per-click accounts from clients seeking a helping hand. Taking on these clients who have tried their hand at PPC and failed can be a great opportunity for...
Continue Reading 5 Things to Consider When Inheriting a Google AdWords Account
Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One...
Continue Reading Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
All week we have focused on how to improve your Quality Score, how to recognize “myths” and important factoids that lead to a solid understanding of Quality Score. Today’s post is the fifth and final post in our 5-day series,...
Today’s post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. Picture this: You arrive at work before the birds begin to chirp. Before you can be “bothered” by email, you log into...
The buying cycle is a topic that search marketers have labored over and written about consistently through the years. Today I would like to share a few new techniques with you to optimize your PPC campaigns for each stage of...
Continue Reading How to Optimize Your PPC Campaign for Each Stage of the Buying Cycle
When running locally and nationally targeted campaigns you need to strike a balance between your keyword focus and your geo-targeting focus. This means that if your targeting focus is wide, then your keyword focus should be narrow – and vice...
Continue Reading Use the Right Keywords with the Right Targeting for Greater Success!
Tonight is the premiere for Season 2 of the very popular TV series, Heroes. Being the PPC “Hero” that I am, I thought it fitting to see how well NBC has used paid search in their advertising efforts gearing up...
Continue Reading How the Heroes Premiere Showcases Paid Search Usage by ABC, CBS, FOX and NBC
The third series in our Revitalize your PPC Campaign in 5 Days is using negative keywords to weed out unqualified traffic, control your spend, and only trigger your ads to show towards more qualified traffic. Negative keywords are used to...
Continue Reading Thinking Negatively Can Yield Positive Results – The Impact of Negative Keywords
There comes a time while managing a pay-per-click campaign when you feel as though you’ve done everything. Yet somehow your performance plateaus or worse, begins to trail off. What do you do in this situation? What can be done to...
According to a Google study, the US Hispanic Market ranks 15th in total internet population. It is said they are also better educated, heavier online users, more likely to have a broadband connection and more inclined to search and click...
Continue Reading Hispanic Targeting with Spanish Speaking Ads – Is It For You?
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud What is the difference between click fraud or invalid clicks? After reading this expose’, it is my hope that you will walk away (browse away?) with a better understanding...
In my last post we discussed how to churn and burn: generating as many leads/conversions as possible, and sorting them out in the sales process (the chain restaurant theory). Now, we’ll review the alternative approach to lead generation which does...
Continue Reading Two Paths to Lead Generation: Part Two – Slow & Steady
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