Missed your professional development in 2020? Here's your chance to re-connect with your favorite events! Hear sessions on Paid and Social Search, Content Creation, Programmatic, Display, AI and Machine Learning, Shopping Ads, and more.
Advanced PPC Strategies
Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
One Sr. Strategist outlines 2 strategies to help B2B marketers dive deeper into assigning value to different stages of the funnel and different conversions.
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So, You’re Taking over An Account. What Next?
Here are the 4 strategies you should implement when assuming responsibility of an account from another paid media account manager.
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2021: The Year You’ve Been Waiting for & What You Need to Prepare
With all of the unexpected events of 2020, how can marketers possibly prepare for 2021? Industry leader Carrie Albright shares her guide for 2021 prep.
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LinkedIn Events: Mixing Your Organic and Paid Strategy to drive Webinar Registrations
LinkedIn Events is an elegant solution to driving registrants to online events. Learn a LinkedIn Event strategy that will set your audience’s interest ablaze!
Thinking Simply About Ad Campaign Design
One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.
4 Pillars of Paid Media Growth
One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.
The Holiday Landscape for Travel: Make Every PPC Dollar Count
More people are traveling compared to prior months in 2020. One PPC expert discusses how to win market share, solidify bookings, and return to profitability.
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5 Techniques to Make Any Client Call a Breeze
One expert digital marketer describes five checkpoints that will ensure a smooth, relaxed, and stress-free client call.
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How To Create State-of-the-Art Campaign Proposals
One Paid Media Strategist shares how to create an in-depth campaign strategy proposal for a boss or client.
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Common PPC Reporting Pitfalls
In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them.
Developing a PPC Analyst Mindset
For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.
