See the results of a Target Impression share bidding experiment for a multi-brand strategy.
Continue Reading Look Me in the AI: A Glimpse Into Target Impression Share Bidding
Advanced PPC Strategies
Multi-Brand Strategy for Education: Google Ads
Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.
Continue Reading Multi-Brand Strategy for Education: Google Ads
Apply or Dismiss Automatic Google Ad Recommendations
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you...
Continue Reading Apply or Dismiss Automatic Google Ad Recommendations
The Fast & The Curious: how chatbots meet modern buying demands
If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent...
Continue Reading The Fast & The Curious: how chatbots meet modern buying demands
Why You Need A Process For Integrated Marketing
Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.
Continue Reading Why You Need A Process For Integrated Marketing
SaaSy Chatbots: How To Talk Back To Your B2B Customers
Chatbots are a wholly un-discovered frontier for marketers to traverse while un-covering insights about how users are willing to behave and comply when bots are in-charge.
Continue Reading SaaSy Chatbots: How To Talk Back To Your B2B Customers
Work Smarter, Not Harder, With Bing Ads Scripts
If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you...
Continue Reading Work Smarter, Not Harder, With Bing Ads Scripts
Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
Today’s marketers need to know about one of the most powerful marketing tactics available — Facebook Messenger marketing with chatbots. This is your guide.
Juggling B2B & B2C: C Where You Need to B
B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.
How to Use Asset Placement Customization in Facebook
Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.
Continue Reading How to Use Asset Placement Customization in Facebook
New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019
Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019.
Continue Reading New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019
Most Common Mistakes of Automated Bidding
By avoiding these mistakes, you're more likely to succeed when testing new bidding strategies through Google Ads (formerly AdWords).
