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Tips for Optimizing a Localized PPC Account

January 19, 2022 By alexaparker

What is a localized PPC campaign? What is its value, and how do you best optimize it? Dive into top-level tips for maximizing results and minimizing waste.

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14 Strategies to Promote Your Business Through PPC

January 17, 2022 By iqramustafa

PPC strategies can drive quality traffic to your site. Check out how to use search-optimized keywords, target audience, attractive ad campaigns, and much more.

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Three Key Facebook Metrics to Understand Ad Performance

January 14, 2022 By brianwulfe

Use these three Facebook metrics to understand your ad performance - Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking.

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Secure Your pass to Hero Conf with an Exclusive Discount for Readers!

January 13, 2022 By Ariana Lebedev

Enjoy 10% off your Hero Conf pass with this exclusive Hero blog readers discount code.

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Secrets to Choosing Effective Images for PPC Ads on Social Media

January 10, 2022 By lesleyvos

Learn why images are more critical for PPC ad conversion than text with these seven practical tricks. Here we’ll go over choosing compelling visuals for your ads on social media.

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Retail Media Is Paid Search, Right?

January 7, 2022 By elizabethmarsten

Retail Media is Paid Search, right? Elizabeth Marsten dives into that question here, with more details to come in her upcoming Hero Conf 2022 session.

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The Golden Ticket Giveaway is here to find its way to our next PPC hero!

January 4, 2022 By Ariana Lebedev

The Golden Ticket Giveaway is here to find its way to our next PPC hero. Enter to win today!

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Are PPC Ads Counting Google Organic Backlinks?

December 29, 2021 By Frank Hamilton

Learn more about link building in PPC ads. In this article, we describe the rules for link building using PPC ads on Google. Find out if backlinking has an impact on your website promotion.

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Responsive Search Ads: What is the new default in Google ads?

December 27, 2021 By kiaramccoll

The default ad type in Google Ads has been shifted from Expanded Text Ads to Responsive Search Ads. Learn the changing scenarios for advertisers and how RSAs compare to ETAs.

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