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Top 5 Tips for a Search Audience Strategy in 2021
These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences.
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February 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms.
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Does ABM work? Case Study Details and Insights
Case study: An 80% CPM reduction and an 86% lower CPC since moving digital ad spend over to an account-based marketing strategy. See what we learned.
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January 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.
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December 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.
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November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.
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Microsoft Ads LinkedIn Profile Targeting: A Review
One paid media strategist discusses her LinkedIn targeting test within Microsoft Ads and the results from targeting companies specifically.
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Taking a PPC holiday: how to take a break from your ads without disaster
One specialist shares her top 5 tips for taking a PPC holiday without disaster striking.
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Enhance the Customer Journey Through Ad Copy
This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.
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October 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.
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How To Transfer Google Campaigns to Microsoft Ads
Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible.
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