Learn how to use Facebook's Custom Reporting feature to more efficiently prepare and present data in a way that's simple yet effective.
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A Deep Dive Into Advanced Pivot Tables for PPC
A deep dive into how to look at audiences, ad copy, and data over time through quick and easy Excel pivot tables.
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[Hero Academy Video] Quora Lead Form Ads
In this new lesson on Hero Academy, Quora Evangelist JD Prater, walks you through the setup and implementation on Quora’s new ad format, Lead Gen Ads.
[Hero Academy Video] Product Audiences on Search and MSAN
In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about product audiences and how they can boost the ROAS of your shopping campaigns.
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[Hero Academy Video] YouTube Lead Form Ads
In this new lesson on Hero Academy, Google Agency Account Strategist Imani Parker, does a step-by-step breakdown on how to get YouTube Lead Form Ads set-up and the things and settings you need to be aware of when you are...
[Hero Academy Video] Reporting 101 for Google Ads
In this new, short video on Hero Academy Hanapin's Senior Account Manager, John Williams, breaks down the setup and options in Google reporting, things you need to keep in mind, and how you can design your reports.
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The PPC Account Audit Guide
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.
