Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in...
Continue Reading How to Run Effective Meta Ads for Software as a Service (Saas)
Many business owners have experienced running Meta ads without any tangible results, despite the platform sometimes suggesting it picked up transactions. Nevertheless, I am here to tell you to trust the algorithm! With the wrong signals, Meta can waste your...
Continue Reading Meta Ads in 2024: The Best Targeting is No Targeting
Marketing professionals, especially those specialising in PPC, are navigating an evolving landscape. As we move through 2024, several challenges shape our strategies and tactics: declining search keyword performance, rising media costs, and fewer branded searches, to name a few. Historically,...
Continue Reading From Keywords to Conversations: Unveiling the Shift in Advertising
For all the fears of industry collapse, PPC remains in rude health. Arguably it has never been healthier, with a projected $190 billion set to be spent on search advertising in 2024. After years of same-old, same-old the sector the...
Continue Reading PPC Trends to Watch in (the second half of) 2024
Do you want a FREE one-day ticket to Hero Conf in November? We’re seriously excited to be returning to San Diego on November 19 & 20, which is why we’re giving away hundreds of free single day passes. If you are lucky enough...
In part one of this in-depth look at how marketers and brands can minimise their traffic dependency on Google search, Ann Stanley of Anicca Digital explored the opportunities offered by social search. In the second part she examines the ways...
Continue Reading Reducing Your Dependency on Google Traffic – Part II: Generative AI
Following her talk at this year’s Brighton SEO, Freelance Consultant Cathryn Stormont. shares her top 5 tips on how to make a success of Performance Max for lead generation. There are many success stories telling how Performance Max campaigns have...
The landscape of digital advertising is about to undergo a massive shift. Google’s Privacy Sandbox initiative is phasing out third-party cookies. Currently, about 1% of Chrome users (around 30 million people) are already testing the new tracking protection feature, which...
Last month it was Netflix ads, now PayPal advertising looks like becoming the next big thing. The online payments system is the 143rd largest Fortune 500 corporation by revenue and has a (self-)reported 200 million users. Those factors alone have...
This is the second part of Stewart Dunlop’s two-article series examining the key findings from the United States v. Google ads trial, which concluded in Virginia last month and sought to test whether Google was breaking antitrust laws. You don’t...
After decades at the top, seismic transformations to the way the internet is accessed means Google’s position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways...
Continue Reading Reducing Your Dependency on Google Traffic – Part I: Social Search
The U.S Department of Justice recently took Google to court. It accused the tech giant of monopolistic practices in the search engine market. This landmark case billed as “the most important antitrust trial of the 21st century” offers us a...
Continue Reading The Google Ads Auction Exposed: Antitrust Trial Revelations – Part 1
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