If you haven’t yet looked at Netflix as an outlet for your advertising budgets, you soon will. Even if you haven’t, that the video-on-demand streaming platform is venturing ever deeper into ads as a revenue source won’t be news. If...
AI
How to Navigate Your Google Ads Suspension
Are you facing the dreaded red bar of death in your Google Ads account? If so, you may be the victim of a Google Ads suspension. Don’t worry, you’re not alone! Google Ads accounts are suspended for various reasons, leaving businesses...
10 Ways to Achieve True Cross-Channel Synergy
PPC and SEO are each important elements of any digital marketing campaign. Very often, rather than working cross-channel, we see them operating in silos, causing inefficiencies and resulting in missed opportunities. Cross-channel synergy is often talked about, seldom achieved, but...
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Five Product Feed Fixes To Optimise Your Google Shopping Campaign
In the modern landscape of e-commerce, ensuring your products stand out against others is crucial. Millions of shoppers turn to Google Shopping on a daily basis. The ever-increasing competition within the market means the importance of a well optimised product...
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5 Campaign Red Flags And Why They Matter
As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to...
How to Capture Your YouTube Ads Audience in 5 Seconds
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are a great way to get your video content in front of your audience –...
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The Ultimate Guide to Click Fraud – How to Detect Click Fraud.
Click fraud involves deceptive practices that affect campaign integrity and efficiency of digital marketing campaigns. It presents a significant challenge to online advertisers. Click fraud occurs when an individual, script, or program maliciously clicks on an online advertisement without any genuine...
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YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and want to know how to launch on YouTube with minimal risk? You’re not alone....
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Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign
With all the tools available online, there’s no limit to how you can advertise your eCommerce brand to consumers. With over 12-24 million eCommerce websites across the globe, what matters is how well you leverage these tools to help your...
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Commercial Underpinning—The Secret Weapon to Ad Performance
Many things have changed in paid media. With the introduction and wild success of automated bidding in Google Ads, dynamic creative formats taking over, and new aggregated campaign formats like Performance Max, it can often feel like by standing you’re...
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What’s the difference between Performance Max and Performance Max for Retail?
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still...
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5 Ways To Use Google Gemini For PPC Inspiration
AI is changing digital marketing. For most companies that means embracing tools like Google Gemini to simplify day to day tasks and improve efficiencies. If you aren’t using AI in the PPC space, then you could be missing out on...
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