If you’re like the majority of Google Ads advertisers, you’re running Performance Max campaigns. You’re also likely wasting a ton of money on it. Google makes it challenging to exclude branded keywords from Performance Max, while claiming the brand terms...
Continue Reading Running Performance Max Against Brand is a Waste
If you haven’t yet looked at Netflix as an outlet for your advertising budgets, you soon will. Even if you haven’t, that the video-on-demand streaming platform is venturing ever deeper into ads as a revenue source won’t be news. If...
Are you facing the dreaded red bar of death in your Google Ads account? If so, you may be the victim of a Google Ads suspension. Don’t worry, you’re not alone! Google Ads accounts are suspended for various reasons, leaving businesses...
PPC and SEO are each important elements of any digital marketing campaign. Very often, rather than working cross-channel, we see them operating in silos, causing inefficiencies and resulting in missed opportunities. Cross-channel synergy is often talked about, seldom achieved, but...
Continue Reading 10 Ways to Achieve True Cross-Channel Synergy
In the modern landscape of e-commerce, ensuring your products stand out against others is crucial. Millions of shoppers turn to Google Shopping on a daily basis. The ever-increasing competition within the market means the importance of a well optimised product...
Continue Reading Five Product Feed Fixes To Optimise Your Google Shopping Campaign
As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to...
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are a great way to get your video content in front of your audience –...
Continue Reading How to Capture Your YouTube Ads Audience in 5 Seconds
Click fraud involves deceptive practices that affect campaign integrity and efficiency of digital marketing campaigns. It presents a significant challenge to online advertisers. Click fraud occurs when an individual, script, or program maliciously clicks on an online advertisement without any genuine...
Continue Reading The Ultimate Guide to Click Fraud – How to Detect Click Fraud.
Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and want to know how to launch on YouTube with minimal risk? You’re not alone....
Continue Reading YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
With all the tools available online, there’s no limit to how you can advertise your eCommerce brand to consumers. With over 12-24 million eCommerce websites across the globe, what matters is how well you leverage these tools to help your...
Continue Reading Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign
Many things have changed in paid media. With the introduction and wild success of automated bidding in Google Ads, dynamic creative formats taking over, and new aggregated campaign formats like Performance Max, it can often feel like by standing you’re...
Continue Reading Commercial Underpinning—The Secret Weapon to Ad Performance
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still...
Continue Reading What’s the difference between Performance Max and Performance Max for Retail?
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