Take the strain out of your Demand Gen campaigns, as Google Ads introduces AI-generated visual enhancements to assist with storytelling
Continue Reading Power up your Demand Gen campaigns with new AI features
May 1, 2024 By nickchristian
Take the strain out of your Demand Gen campaigns, as Google Ads introduces AI-generated visual enhancements to assist with storytelling
Continue Reading Power up your Demand Gen campaigns with new AI features
April 15, 2024 By ebush
Companies around the world geotarget their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Find out how to successfully implement geotargeting within your PPC strategy.
Continue Reading How To Implement Geotargeting in Your PPC Campaigns
April 11, 2024 By kelvinnewman
April 4, 2024 By nickchristian
If you still believed that the Advertising Standards Authority’s focus was entirely, or even primarily, on legacy media like TV ads and big outdoor billboards, the organisation’s latest round of rulings ought to give you pause. Of the seven judgements the ASA...
Continue Reading ASA increasingly clamping down on misleading social media ads
March 30, 2024 By nickchristian
Google Ads Safety Report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising .
Continue Reading Google ad safety report 2023: Google blocked 5.5 billion ads last year
March 27, 2024 By nickchristian
Praise be. For LinkedIn have just announced the arrival of Dynamic UTM parameters. This is big news because manually configuring the campaign UTM tracking for each URL you use within a campaign can be is a cumbersome, convoluted, time-consuming process....
Continue Reading Dynamic UTM parameters for LinkedIn ads are here!
March 27, 2024 By kelvinnewman
As we navigate the complexities of paid social advertising, remember that the essence of success lies in understanding your audience, being creative with your content, and being willing to test and adapt. Drawing on insights from seasoned experts, Carla Rovaris...
Continue Reading 6 Practical Things You Should Doing In Your Paid Social Advertising Campaigns
March 24, 2024 By kelvinnewman
As Google lean more and more into PMax they’ve released a new guide aimed at developers to help them build PMax integrations more easily. They’ve also moved all the PMax related content into it’s own specific tab on Google Ads...
Continue Reading Google reveal their latest PMax Developer Guide
March 22, 2024 By Kelvin Newman
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you...
Continue Reading Mastering Lead Generation in Paid Search Advertising
September 2, 2023 By Jordan Bishop
Marketing strategies complement each other when used independently, but content marketing and PPC are more powerful when used together. Read on to learn why and how to do it.
Continue Reading The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
September 28, 2022 By harveyhalloway
Competitive link building needs to be informed by all the data at your disposal. Here’s how to leverage PPC data to inform link-building strategies.
Continue Reading How Can PPC Help Inform a Powerful Link-Building Strategy
September 19, 2022 By Alex Medawar
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you...
Continue Reading How to Get Found Online: 5 Tips for Small Business Owners in 2022
Save time and Become the Hero with updates from PPC Hero in your inbox!