Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still...
Continue Reading What’s the difference between Performance Max and Performance Max for Retail?
AI is changing digital marketing. For most companies that means embracing tools like Google Gemini to simplify day to day tasks and improve efficiencies. If you aren’t using AI in the PPC space, then you could be missing out on...
Continue Reading 5 Ways To Use Google Gemini For PPC Inspiration
Take the strain out of your Demand Gen campaigns, as Google Ads introduces AI-generated visual enhancements to assist with storytelling
Continue Reading Power up your Demand Gen campaigns with new AI features
Companies around the world geotarget their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Find out how to successfully implement geotargeting within your PPC strategy.
Continue Reading How To Implement Geotargeting in Your PPC Campaigns
What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping the way businesses reach...
If you still believed that the Advertising Standards Authority’s focus was entirely, or even primarily, on legacy media like TV ads and big outdoor billboards, the organisation’s latest round of rulings ought to give you pause. Of the seven judgements the ASA...
Continue Reading ASA increasingly clamping down on misleading social media ads
Google Ads Safety Report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising .
Continue Reading Google ad safety report 2023: Google blocked 5.5 billion ads last year
Praise be. For LinkedIn have just announced the arrival of Dynamic UTM parameters. This is big news because manually configuring the campaign UTM tracking for each URL you use within a campaign can be is a cumbersome, convoluted, time-consuming process....
Continue Reading Dynamic UTM parameters for LinkedIn ads are here!
As we navigate the complexities of paid social advertising, remember that the essence of success lies in understanding your audience, being creative with your content, and being willing to test and adapt. Drawing on insights from seasoned experts, Carla Rovaris...
Continue Reading 6 Practical Things You Should Doing In Your Paid Social Advertising Campaigns
As Google lean more and more into PMax they’ve released a new guide aimed at developers to help them build PMax integrations more easily. They’ve also moved all the PMax related content into it’s own specific tab on Google Ads...
Continue Reading Google reveal their latest PMax Developer Guide
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you...
Continue Reading Mastering Lead Generation in Paid Search Advertising
Marketing strategies complement each other when used independently, but content marketing and PPC are more powerful when used together. Read on to learn why and how to do it.
Continue Reading The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
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