The Visitors Flow report in Google Analytics gives a great visualization of what users are doing on your site. Since we PPC’ers are paying for our traffic, it is imperative that we have maximum clarity into their behavior. You can...
Continue Reading How the Visitors Flow Report in Analytics Will Make Your Account Better
Google Analytics is a resource full of actionable data. While the data is already there, you have to pull it out and put it together. Spending a lot of time sorting and clicking through Analytics is tiresome and makes you...
Continue Reading Get the Data You Need – Custom Reports in Google Analytics
So how can Event Tracking help you increase your understanding of your PPC traffic? Event tracking allows you to place code in various elements of your page. Examples of this are videos, chat boxes, banner ads on your landing page,...
Continue Reading 3 Events You Must Start Tracking In Analytics
Conversion Rate Optimization is a huge key to success in any PPC campaign, and there are a lot of great tools at our disposal to make it happen. However, these platforms can be intimidating for the uninitiated, and the costs...
Continue Reading Create a Content Experiment in 4 Easy Steps
To kick off this month’s series on Google Analytics, I thought it might be a solid start to review a handful of the standard reports available in GA that you can (read: had better be) using to optimize your paid...
Continue Reading 5 Google Analytics Reports You Need to Succeed in PPC
As we wrap up the first week of the official Enhanced Campaign migration and start to gather all the data we can to optimize our accounts in the brave new world of enhanced campaigns, Google Analytics comes in to save...
Continue Reading Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort...
How many times have you been sifting through mounds of Google Analytics data and thought to yourself “I wish I could just pre-filter this data to include the stuff I really want?” If the answer is even once, you’ll like...
Continue Reading The Power of Universal Analytics In the Palm of Your Hand
When big changes, like Google’s Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict...
Continue Reading 2 Useful Ways To Improve Your Campaigns With New Analytics Change History
Wrestling with Google Analytics can be a difficult proposition for any seasoned account manager, let alone you poor souls out there that are new to the platform. The data on display is so incredibly robust and the reporting options so...
Continue Reading Customize Your Analytics Dashboard for Instant Insights
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk...
To wrap up January, we wanted to look back at what happened this month and the best things that came out of it. After polling the office, here’s what the staff of PPC Hero considered their best lessons from the...
Continue Reading The Seven Best PPC Learnings from January 2013
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