For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. Businesses...
Continue Reading Are You Getting The Most Out Of Your Landing Pages?
In the world of ecommerce one idea is king: profit. As the old saying goes ‘revenue is vanity, profit is sanity’ and it is for this reason that properly optimized PPC can help keep all e-commerce website owners very sane...
Continue Reading Maximize Your PPC’s Efficiency With e-Commerce Tracking
There’s been a lot of talk about site speed in the past year or so and I thought it would be a good time to look into the impact it’s had on some of my accounts. Over the past few...
It’s the most wonderful time of the year… or is it? We sat down in the Hanapin Marketing offices last week to discuss our account projections this holiday season. “Don’t forget to spend heavy going into thanksgiving,” was the cry...
Continue Reading Benchmarking PPC in your Industry for the Holiday Season
Our next Hero Conf 2012 speaker transcript is from Andrew Goodman, where he talks about Bizarro Analytics. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check...
Google Analytics have a new feature in beta that is super helpful and super easy to use. Shortcuts allow you to save a few seconds for every report you look at within analytics, including sorting, secondary dimensions and any other...
Continue Reading Save a Little Time for the Rest of Time with Shortcuts from Google Analytics
In PPC, we live and die by our data. We make recommendations, optimizations, additions, and subtractions all based on the analysis and interpretation of actionable statistics. Millions upon millions of dollars can hang in the balance based on every change...
Making the right moves can be difficult without the data. Perhaps this is why we thrive off intuitive interfaces and data-packed spreadsheets on a daily basis. When it comes to conversion rate optimization, however, this requires specialized tools and reporting...
Continue Reading Leveraging Analytics Goals & Reporting Features To Improve Conversion Rates
If you have more than one page in your check-out process, then you should be tracking user behavior through that process. Having data showing what people are doing in your check-out process can assist you in identifying where to focus...
Continue Reading How To Set-Up Analytics Funnels & Use Them For Conversion Rate Optimization
Google Analytics has always provided a variety of tools to help you better understand your website visitors and improve their experience. Perhaps one of the most popular features they have to offer is remarketing. Remarketing is a powerful tool that...
Continue Reading Create & Manage Your Remarketing Lists via Google Analytics
This Whaddya’know Wednesday, Amanda West-Bookwalter takes you on a step by step guide through optimizing your PPC account’s conversion rate. Through website design best practices, usability testing, showing you how to set up Google Analytics conversion funnels, and how to...
Continue Reading Conversion Rate Optimization For PPC: Mo’ Money, Less Problems
As an account manager of a handful of e-commerce clients, return on ad spend (ROAS), is the key metric I look at to optimize my accounts. Of course, return on investment (ROI) is even better, but it’s not often, at...
Continue Reading How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS
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