Much to the delight of many PPC account managers, Google recently released a new version of Analytics in beta and they’ve been publishing a series of posts outlining the newest features, additions and changes on their Analytics blog to inform...
Continue Reading Google Analytics Now Accessible By Multiple AdWords Accounts
Last Wednesday Google announced the solution to all of my life’s problems, Multi-Channel Funnels. Okay so that might be a slight over exaggeration, but I’ve only been playing around with this new feature for a few days and am already feeling...
Continue Reading Quick Guide To Analytics Multi-Channel Funnels
This periodical series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. I’ve found that literature pertaining to this subject is sparse, so I intend to contribute to the...
Continue Reading adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
Google announced that they will be changing the definition of a session in Google Analytics. Currently, a session is ended when one of the following actions occur: It’s the end of a day. The visitor has closed their browser window....
Continue Reading Google Analytics Changing How Sessions Are Defined
In a touching speech by President Jack Nicholson, he asks alien invaders “Why can't we work out our differences? Why can't we work things out? Little people, why can't we all just get along?” Although things didn’t end so well...
Continue Reading Dealing With Google AdWords and Analytics Data Discrepancies
Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new...
Continue Reading Heroview – CRO & Analytics for PPC with James Svoboda
Using Google Analytics can be very intimidating if you’re just starting out with the program. There’s just…a lot of data. As Ian Lurie, CEO of Portent Interactive, points out in his newest eBook, The Fat-Free Guide to Google Analytics: Using...
Continue Reading “The Fat-Free Guide to Google Analytics” – A Review
The new version of Google Analytics has changed the way you create custom reports. This post goes over the basics of custom report dimensions and metrics and provides a step-by-step guide to creating custom reports in the new Google Analytics.
Continue Reading Creating Custom Reports in Google Analytics
Regex can be a lot to take in but when it’s broken out in simplified form, it’s not half as bad as its reputation would lead you to believe. (I hope you’ll agree!)
Event tracking can give you lots of power. Experienced online marketers understand that the more data you have about what’s going on in your accounts/on your site the more decision-making power you obtain. So if you have site elements that...
Continue Reading Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will...
Continue Reading Our Guide to Google Analytics IQ Testing: E-commerce Tracking
This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will...
Continue Reading Our Guide To Google Analytics IQ Testing: C is for Cookie
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