Last week, Hanapin Marketing conducted its monthly, company-wide training session where we take a look at a variety of PPC topics to further our understanding and develop as a company. For this session, one of the topics we covered was...
Continue Reading Looking at Revenue Across Adwords & Analytics
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting
Google Analytics is instrumental in the way we track the success of our PPC campaigns (especially since it’s free), but as robust as it is, there are certain visitors that just can’t be tracked. There are at least 6 types...
Continue Reading Understanding JavaScript and How it Can Affect Your Analytics Tracking
Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you...
Continue Reading Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today, I’ll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was...
Continue Reading Enhance Your PPC Conversion Rate by Reviewing Your Conversion Funnel
Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities. With the exception of AdWords data populating in Analytics, there wasn’t any cross-functionality...
Continue Reading Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren’t careful, you can end up spending long periods of time within Analytics, plugging away...
Continue Reading Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!
Some of you may have noticed a new ‘custom reporting’ feature while analyzing your Google analytics data. The new custom reporting feature allows advertisers to create a custom report with the metrics you want to see. The report is virtually...
Continue Reading New Custom Reporting Feature in Google Analytics – Now in Beta
The most beautiful thing about PPC is that everything can be tracked. I mean everything. With convenient reports from the PPC search engines and programs like Google Analytics, advertisers have no excuse to be clueless about their pay-per-click performance. Analytics...
Continue Reading Discover Google AdWords Insertion Tags and Learn How to Use Them Today
Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the...
If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your...
Continue Reading 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
This entire week is dedicated to helping you maximize your PPC results by utilizing analytics data. Today I thought I’d take another look at one of my favorite subjects – tracking 3rd party PPC traffic with Google Analytics. Previously I’ve...
Continue Reading How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
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