There is a deep, deep well of information contained within Google Analytics that can help your PPC account. But if you’re new to the program, where do you begin? To kick off our series of “Give Us 5 Days, and...
Analytics
Give Us 5 Days, and We’ll Teach You How to Maximize Your PPC Results by Using Google Analytics
If I’ve told you once, I’ve told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here...
Industry Benchmarking Beta Now in Google Analytics
Curious to know how your company is doing compared to your industry at large? Google Analytics now offers a “benchmarking” report. According to the Google FAQ, the new benchmarking feature is an optional Google Analytics service that shows how your...
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Google Reminds Advertisers to Verify the Link Between AdWords and Analytics
Late last week, several of my PPC clients received emails from Google concerning the relationship between their AdWords and Analytics accounts. According to the opening lines of the message, my clients’ accounts were not properly linked and I had until...
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How to Use Analytics and Reports to Get to Know Your Customers Better
We’ve been walking in searchers’ shoes all week, and today is mile 3 of our journey to think and search like our customers! Search marketers have a wide array of tools at their disposal, many of which are powerful assets...
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