Here is how you effectively scale GTM tags across thousands of child sites utilizing the resources at hand.
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Analytics
Tips For Successful PPC Analytics Projects
Tips from a PPC Analyst on successful project planning, communication, and implementation.
Key Google Analytics Features For Effectively Analyzing Data
Effectively (and quickly) analyzing your data is critical when it comes to PPC performance. This article covers secondary dimensions, advanced filters, and pivot views to help you better segment and view your performance.
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Brand New Workshops! Analytics, Paid Social, and CRO at Hero Conf
This year, we’re adding 3 brand new half-day workshops in addition to the Excel & Agency Growth workshops. The new workshops cover Analytics, Social, & CRO.
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What The gclid?
Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?
Data Studio Showdown: Dashboards vs Reports
Do your clients need automated dashboards or narrative reporting? Learn how to create (and deliver) each using Google’s free Data Studio.
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How to Troubleshoot PPC Performance (Template Download)
Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.
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Lessons Learned as a PPC Analyst
My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would...
From Email Metrics to Inbound Marketing Taking Advertising Options to the Next Level
Email is one of the most direct ways for organizations to reach their audiences on a 1:1 basis, which means that it is a rich source of information for research and new product development.
Analyzing the Impact of Multi-Brand Shared Keywords
Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into...
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Upgrade Your Data, Upgrade Your Analysis
It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can...
Utilizing Site Search Data to Improve Your Awareness Campaigns
Explore a few ways to utilize site search data in Google Analytics to give you new strategies to test in your awareness campaigns in Google Ads.
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