Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights.
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Analytics
Coding for Marketers – Where to Start
Choosing a language can be hard. This article walks you through the three main languages for digital marketing analysts.
RStudio for PPC: A Beginner’s Intro
A beginner's intro to using RSudio for PPC analysis and reporting.
Troubleshooting Google Analytics Tracking
Read about common Google Analytics implementation and setup errors that cause your data to be incorrect.
A 180 of Google Analytics 360
The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.
How To Pair The New Supermetrics Native Connectors To Data Studio
A how-to guide on pairing new Supermetrics connectors with Google Data Studio for more in-depth reporting with third-party data.
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Did I Do That: Using the GA Effect Tool For Statistical Significance
Get insights on using the GA Effect tool, a simple way to see if changes in site performance were due to change or an event.
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How To View Bing Spend In Google Analytics
Learn the steps to make sure Bing data is reporting accurately in Google Analytics and how to simplify reporting on CPA or ROAS data.
Liveblogging Google Marketing Next 2017
Join PPC Hero as we live blog Google Marketing Next 2017. There will be updates about Google AdWords, Analytics, and DoubleClick.
Attribution is Awesome! Here’s Why It’s Terrible
Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry.
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Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report.
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Why PPC Clicks And PPC Sessions Never Match
There are many reasons why Analytics clicks and sessions don't match. Read on to find out why.
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