There are many reasons why Analytics clicks and sessions don't match. Read on to find out why.
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How Search Agencies Can Harness Big Data to Win More Pitches
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jamie Smith will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like...
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Google Data Studio: Revisited
Get tips on creating custom PPC reports with Google Data Studio and start sharing custom dashboards with your clients!
Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
Get tips on creating custom dashboards in Google Analytics and start saving time and adding efficiency to PPC reporting!
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Using Google Analytics To Power AdWords Campaigns
The information gathered from AdWords and Analytics could lead to “analysis paralysis” but, when used correctly, you can optimize your campaigns to perform that much better.
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Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing prevalence is well founded based on competitive returns in both volume and efficiency. With that said, this "low hanging fruit" world isn't always easy to pick.
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Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
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How To Measure Sitelink Extensions Performance
Using the AdWords and Analytics Sitelink reports can help you measure the performance of your Sitelink extensions.
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Google Analytics: Meet The Pivot Table
Are you leveraging Google Analytics to its fullest capacity? Are you diving deep enough into the data to find hidden treasures?
6 Google Analytics Metrics You Should Be Using For CRO
We'll be focusing on six Google Analytics metrics that will contribute to your conversion rate optimizations.
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How To Use Multi-Channel Funnels To Improve Your PPC
Failure to understand paid search’s contribution to the entire digital marketing program leads to lost opportunity and scaling back when you should be scaling up.
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4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
To better understand what happens post-click on social media ads, I rely on the Social Users Flow Report in Google Analytics to find insights.
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