Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.
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Google Analytics Cohort Report Video Explanation
Google Analytics added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time.
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Google Analytics Cohort Analysis
The Cohort Analysis report is one of Google Analytics' newer features. This report allows you to segment your data by acquisition date, retention rate and transactions..
[New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts
Join Jeff Sauer from Jeffalytics and Account Analyst, Rachael Law, from Hanapin Marketing for four Google Analytics features that are typically underutilized by PPC Account Managers.
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Learn 6 ways you can make use of Google Analytics in order to improve your ecommerce PPC accounts.
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[New Whitepaper!] 14 Google Analytics Tricks You Need To Try For Your PPC Account
This whitepaper walks through a number of features and reports that are important to familarize yourself with to get the most benefit out of Google Analytics.
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One Way To Become A Remarketing Jedi: Use the Analytics Force
We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.
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Increase User Engagement For PPC Traffic
While user engagement is a non-traditional PPC goal, there are optimizations and strategies we can take to drive qualified and engaged users to the site.
3 Hacks That Will Make You An Analytics Star
I’m going to equip you with three awesome ways to turn yourself into a Google Analytics star, ready to show off your skills to all who may challenge you.
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6 Google Analytics Features You Need To Understand
Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.
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Identifying Your Ideal Customer Through Persona Analysis
Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.
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4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
In honor of House of Cards season three, let’s hone our inner Frank Underwood and examine how to stay ahead of the curve when managing our accounts.
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