Analytics

Take A Walk Down The Conversion Path With Google Analytics

February 3, 2015 By Rachael Law

This post will go through different uses for the Top Conversion Paths report and the dimensions available in it.

Continue Reading Take A Walk Down The Conversion Path With Google Analytics

Simplifying Remarketing With Google Analytics Instant Activation

January 30, 2015 By Bri Saxman

To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Read to find out more!

Continue Reading Simplifying Remarketing With Google Analytics Instant Activation

Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]

January 22, 2015 By Jamie Newton

It’s easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of...

Continue Reading Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]

Use Google Analytics Custom Reports To Make Your PPC Life Easier

January 21, 2015 By Rachael Law

Learn how to use Google Analytics custom reports to streamline your PPC reporting and analysis for eCommerce and lead generation accounts.

Continue Reading Use Google Analytics Custom Reports To Make Your PPC Life Easier

The 2015 Google Analytics Exam & What You Need To Know

January 7, 2015 By Carrie Albright

Regardless of your experience, this guide outlines exactly where to invest your time. Find the best resources and step-by-step content for the GAIQ.

Continue Reading The 2015 Google Analytics Exam & What You Need To Know

How To Create Google Analytics Custom Attribution Models

December 31, 2014 By Cassie Oumedian

If you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good.

Continue Reading How To Create Google Analytics Custom Attribution Models

Discover The Gold Mine Of Remarketing Lists Using Google Analytics

December 30, 2014 By Sarah Stemen

Using the data that is in Google Analytics, you can remarket to your site visitors. This feature of Google Analytics is called Google Analytics Remarketing.

Continue Reading Discover The Gold Mine Of Remarketing Lists Using Google Analytics

Using Google Analytics for AdWords Conversion Tracking

December 23, 2014 By Jacob Fairclough

Today we’ll cover importing Google Analytics goals as conversions in Google AdWords.

Continue Reading Using Google Analytics for AdWords Conversion Tracking

Effective Google Analytics AdWords Data Integration

December 17, 2014 By Ryan Haines

Throughout 2014, Google Analytics has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features.

Continue Reading Effective Google Analytics AdWords Data Integration