It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for...
Analytics
PPC Analytics Tactics That Can Make or Break Your Performance [New Webinar with Kissmetrics!]
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for...
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
The Ultimate Guide to Google Analytics is an overview of the basic configuration and administration settings of the the free version of Google Analytics.
A Global Cost View Across Digital Channels in Analytics
Google Analytics has a great tool called Data Import, which allows you to manually import cost data related to other marketing channels.
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9 Things You Need To Know About PPC Analytics [New Webinar!]
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your...
Continue Reading 9 Things You Need To Know About PPC Analytics [New Webinar!]
[Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond...
Continue Reading [Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.
Continue Reading Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
PPC Attribution: Bury The Last Click And Move On [New Webinar!]
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond...
Continue Reading PPC Attribution: Bury The Last Click And Move On [New Webinar!]
Google Analytics App Now Available for the iPhone
Google Analytics launches app for the iPhone.
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Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
New Bing Interface, Should You Be Worried About Your Emotions on Social Sites?, and More
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Google Analytics Now Offers Display Targeting Reports
Google recently launched a new Display Targeting report in Google Analytics.
Continue Reading Google Analytics Now Offers Display Targeting Reports
5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!
You’ve got great ads and a great click-through-rate, but you’re just not seeing the conversions you want. It’s a good time to check out your site and come up with some conversion rate optimization (CRO) ideas. There are a variety...
