You’ve got great ads and a great click-through-rate, but you’re just not seeing the conversions you want. It’s a good time to check out your site and come up with some conversion rate optimization (CRO) ideas. There are a variety...
5 Options to Ensure Accurate PPC Conversion Tracking
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers...
Continue Reading 5 Options to Ensure Accurate PPC Conversion Tracking
8 PPC Hacks You Should Be Using
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you...
Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
It’s been a busy week for the developers over at Google AdWords and Analytics, as they’ve rolled out a bevy of new functionality items over the past few days.
Continue Reading Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
New AdWords Conversion Settings Now Available in Analytics
The ability to view your goal completions and other statistics from Google Analytics in the AdWords interface is a great feature that Google offers advertisers. As Google AdWords makes updates to conversion tracking, wouldn’t it be nice if all of...
Continue Reading New AdWords Conversion Settings Now Available in Analytics
Google AdWords Conversion Tracking Briefly Broken
It’s Monday Morning. You’re about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in...
Continue Reading Google AdWords Conversion Tracking Briefly Broken
Paid Search With Other Marketing Channels: When To Take Credit?
My job is paid search and because of that, it is often easy to believe that paid search works separate from other marketing initiatives. In my perfect paid search centric world, paid search is not affected by other channels good...
Continue Reading Paid Search With Other Marketing Channels: When To Take Credit?
How To Use Google Analytics For Better Bid Adjustments
Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and...
Continue Reading How To Use Google Analytics For Better Bid Adjustments
Google Analytics Loses Paid Search Queries: Time to Panic?
So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser...
Continue Reading Google Analytics Loses Paid Search Queries: Time to Panic?
Understand User Engagement with Customized Bounce Rate
If you’ve ever wondered how people are interacting with your site after they click an ad, you’ve probably looked at Bounce Rate in Google Analytics. Google defines Bounce Rate as “the percentage of single-page visits (i.e. visits in which the...
Continue Reading Understand User Engagement with Customized Bounce Rate
4 Ways You Haven’t Thought to Use Google Analytics for CRO
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate...
Continue Reading 4 Ways You Haven’t Thought to Use Google Analytics for CRO
Understanding Your Keyword Performance Better with Google’s Search Funnel Reports
I’ve always taken a bottom line approach to evaluating keyword performance. I want to know how much was spent on clicks, how many conversions those clicks generated, and if my keywords are profitable and performing to client or in-house goals....
Continue Reading Understanding Your Keyword Performance Better with Google’s Search Funnel Reports
