Third-party cookies are phasing out by 2023 due to rising concerns around online privacy. Learn how to develop a future-proof strategy using first-party data.
App Advertising
5 Tips To Running A Successful Google Ads Campaign This Black Friday
Looking to stand out this Black Friday? Follow these five tips that'll teach you how to prepare and run, a successful Google Ads Campaign.
Continue Reading 5 Tips To Running A Successful Google Ads Campaign This Black Friday
Privacy Issues And The Return Of Branding
Tech companies are implementing changes to respond to rising concerns around privacy. A new marketing landscape where branding cannot be ignored is on the rise.
How to do ASO in 2021: App Store Optimization Tips
Wondering how to do app store optimization in 2021? We’ve put together the top 7 ASO tips & tricks that will help you enhance your organic growth strategy.
Continue Reading How to do ASO in 2021: App Store Optimization Tips
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
Continue Reading August 2020 Updates to Paid Media Platforms
Top 9 ASO Mistakes
App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the...
Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
Learn about the seven biggest mistakes and misconceptions in mobile A/B testing along with tips & tricks for successful app store A/B testing.
Continue Reading Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
Google Ads New Release: Ad Groups for App Campaigns
Ad groups are now available within Google App campaigns, along with expanded headline and description fields. This is an exciting update for a campaign type that has fewer tactical bells and whistles than standard search or display campaigns.
Continue Reading Google Ads New Release: Ad Groups for App Campaigns
New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. New releases on Pinterest Ads and Apple Search Ads have now been added to the Academy!
Continue Reading New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
Explore how to target and exclude mobile apps in Google Ads post deprecation of adsenseformobileapps.com and G-mob exclusions.
Continue Reading Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
Set Up Creative Testing in Apple Search Ads
Learn how to set up creative ads sets in your Apple Search campaigns to make your app more relevant to potential app users.
Continue Reading Set Up Creative Testing in Apple Search Ads
UAC Optimizations in 5 Steps
Universal App Campaigns are simple to set up. Simple is great, but how do you maximize performance and ensure quality conversions with limited options?
